Who This Helps
This is for Product Managers tired of endless 'what if' meetings. If your team debates features based on gut feelings, this weekly ritual from the GTM Strategy & Messaging course brings everyone back to the numbers. It turns opinion wars into clear, measurable choices.
Mini Case
Sam's team spent 3 weeks arguing over a new onboarding flow. Was it worth the engineering time? No one knew. After starting a weekly 30-minute analytics review, they spotted a key drop-off point affecting 15% of new users. They prioritized the fix, shipped it in 10 days, and saw a 5% lift in activation. The debate was over.
Do This Now (5 Steps)
- Block 30 minutes every Tuesday morning. Call it 'Metrics Monday' or 'Truth Tuesday'—make it a non-negotiable team habit.
- Pick just one dashboard. Don't get lost in data. Start with your core user funnel or a key feature's usage stats.
- Invite three key people: a product lead, an engineer, and someone from ops or customer success.
- Ask one question: 'What's the biggest change from last week, and what's our best guess why?'
- Decide one tiny next step. Assign one person to investigate a hunch or share a finding by Thursday. That's it.
Avoid These Traps
- Don't turn it into a reporting session. You're not just reading numbers; you're hunting for 'why'.
- Don't invite 10 people. Keep it small and focused. Big groups turn into presentations.
- Don't jump to solutions in the meeting. Your goal is to identify a question, not solve it in 30 minutes.
- Don't skip a week, even if nothing changed. Consistency builds the muscle. The habit is the win.
- Don't use vague metrics. 'Engagement is up' is useless. 'Time in feature X increased by 8%' is a signal.
- Don't let one person dominate. Use a talking stick if you have to—a fun pen works great. Pass it around.
- Don't forget to celebrate a find. Did someone spot a weird spike? That's a win. High-five the data detective.
- Don't make it boring. Bring coffee. Start with a weird user support ticket. Keep it human.
Your Win by Friday
By this Friday, you'll have one less 'we should...' conversation floating in Slack. Instead, you'll have a clear, shared fact—like 'our trial-to-paid conversion dipped 2%'—that your whole team agrees needs a look. You'll feel more like a detective and less like a debate moderator. The GTM Strategy & Messaging approach turns chaotic product questions into a calm, weekly rhythm. Give your gut feelings the week off.