Who This Helps
This is for growth marketers who feel stuck deciding where to focus next. It’s especially useful if you’re working through the GTM Strategy & Messaging course and need to apply its principles to real experiments. You’ll move from scattered ideas to a clear, confident plan.
Mini Case
Sam, a growth marketer, had 5 experiment ideas but only bandwidth for one. She scored each on potential impact and effort. Her LinkedIn outreach test scored highest. She ran it for 2 weeks, saw a 15% lift in qualified leads, and doubled down. The other 4 ideas? Shelved for later. No more guesswork.
Do This Now (5 Steps)
- List your ideas. Grab all your “what if we tried…” notes. Aim for at least 5.
- Define two scores. For each idea, rate Impact (1-5, how much it moves your key metric) and Effort (1-5, how much work it needs).
- Do the math. Calculate a simple priority score: Impact ÷ Effort. Higher number = better candidate.
- Check your gut. Look at your top 2-3 scores. Does one feel obviously right for right now? Trust that.
- Set the scope. For your winner, define: the goal metric, how you’ll measure it, and a 2-week timeline. Keep it tight.
Avoid These Traps
- Chasing Shiny Objects. That new viral platform trend? If it doesn’t connect to your core channel strategy from the GTM Strategy & Messaging course, it’s a distraction.
- Analysis Paralysis. Don’t spend 3 days building the perfect scoring model. Use the simple math above and decide in an hour.
- Ignoring Team Input. You’re not a lone genius. Quickly run your top choices by a teammate. A fresh perspective is gold.
- Skipping the ‘Why’. Always link your experiment back to a core business goal, like improving a specific mission outcome from your coursework.
- Planning a Marathon. Your experiment shouldn’t need a 3-month build. If it does, break it into a smaller, 2-week test first.
- Mixing Too Many Variables. Testing a new ad copy *and* a new audience *and* a new landing page? You’ll never know what worked. Test one thing at a time.
- Forgetting the Follow-Up. What happens if the test wins? What if it fails? Have your next step ready before you launch.
- No Celebration. Did something move the needle? Tell your team. Do a little dance. Momentum is a real thing.
Your Win by Friday
By this Friday, you will have one prioritized experiment ready to launch. You’ll know exactly what you’re testing, why it matters, and how you’ll judge success. Your effort will be focused, not scattered. Let’s get that channel metric moving.