Who This Helps
This is for you, the Junior Analyst who wants to stop spinning and start shipping. You have data, but you're not sure which experiment to run next. You need a simple way to pick the move that actually moves the needle.
Mini Case
Meet Priya. She's a Junior Analyst at a B2B SaaS company. Her team has three experiment ideas: a new pricing page, a chatbot trial, and a referral program. Priya used a quick prioritization framework from the GTM Strategy & Messaging course. She scored each idea on impact (1-5) and effort (1-5). The pricing page scored 4 impact and 2 effort (score 8), chatbot scored 3 impact and 4 effort (score 3.75), referral scored 2 impact and 3 effort (score 1.33). She recommended the pricing page. The team ran it and saw a 12% lift in conversions in 7 days. That's a win.
Do This Now (5 Steps)
- List your experiments. Write down every idea you're considering. Keep it to 5 or fewer.
- Score impact. For each idea, ask: "If this works, how much does it help?" Use a simple 1-5 scale. 5 is huge, 1 is tiny.
- Score effort. Ask: "How hard is this to test?" Again, 1-5. 5 is super hard, 1 is super easy.
- Calculate priority score. Divide impact by effort. The highest number wins. This is your next experiment.
- Write one recommendation. In one sentence, say: "Run experiment X because it has the highest impact-to-effort ratio." Then explain why in 2-3 bullet points. Done.
Avoid These Traps
- Analysis paralysis. Don't overthink the scores. Use your gut. You can adjust later.
- Chasing shiny objects. Just because an idea sounds cool doesn't mean it's high impact. Stick to the numbers.
- Forgetting stakeholders. Your recommendation needs to be clear enough that your manager can say yes in 30 seconds. No jargon.
- Ignoring data you already have. Look at past experiments. What worked? What didn't? Use that.
Your Win by Friday
By Friday, you'll have one clear experiment to run, backed by a simple score and a one-sentence recommendation. Your team will know exactly what to do next. And you'll look like the analyst who gets things done. Plus, you'll have more time for coffee. Win-win.