Who This Helps
Growth marketers who are tired of chasing vanity metrics. You want to move channel metrics without guesswork. The Market Intelligence & Positioning course is built for practitioners like you who need clear bets, not more noise.
Mini Case
Meet Zaid. He runs growth at a SaaS company. Every Monday, his team argues over which channel to double down on. Last quarter, they wasted 12% of budget on a campaign that looked good in dashboards but tanked in retention. Zaid started a weekly analytics ritual. In 7 days, he cut decision time by 3 hours and stabilized his team's focus on one ICP wedge. No more guesswork.
Do This Now (5 Steps)
- Block 30 minutes every Monday. Same time, same place. No exceptions.
- Pull three metrics only. Choose one from acquisition, one from activation, one from retention. Ignore the rest.
- Compare against last week. If a metric moved more than 10%, ask why. Write one sentence.
- Share with ops and product. Send a two-line summary. No slides. No meetings.
- Pick one action for the week. Based on the data, choose one experiment or one stop. That's your bet.
Avoid These Traps
- Don't look at every channel. Focus on the one that matters for your current ICP wedge. The Market Intelligence & Positioning course teaches you how to pick that wedge with evidence.
- Don't overanalyze. If you spend more than 10 minutes on a single metric, you're overthinking. Move on.
- Don't skip weeks. Consistency beats perfection. Even a bad ritual is better than no ritual.
- Don't share raw data. Share insights, not numbers. Your team doesn't need a spreadsheet.
Your Win by Friday
By Friday, you'll have a clear answer to one question: "What's our best bet this week?" You'll stop reacting to last-minute requests and start leading with data. Bonus: your product team will stop asking for "just one more chart." That's a win you can feel.