Who This Helps
Growth marketers who need to move channel metrics without guesswork. You've got the data, but stakeholders keep asking for more proof. The Market Intelligence & Positioning course is built for exactly this moment.
Mini Case
Zaid, a growth marketer at a B2B SaaS company, was stuck. His team had 15% more traffic but zero conversion lift. Stakeholders wanted a clear bet. He used the Positioning Grid mission from the course to compare three ICP wedges. The winning wedge showed a 12% higher close rate in win-loss data. That one page got approved in one meeting.
Do This Now (5 Steps)
- Run a Signal Landscape Scan. List three market shifts that could change your positioning. Pick one that matters most.
- Audit competitor claims. Separate evidence-backed claims from narrative noise. Focus on what's real.
- Pick one ICP wedge. Use win-loss data to justify your choice. Numbers beat opinions.
- Build a positioning grid. Compare your wedge against competitors on three criteria: relevance, differentiation, and proof.
- Write a Positioning Statement Card. One sentence that your whole team can repeat. Test it with a stakeholder before the meeting.
Avoid These Traps
- Picking too many wedges. One clear bet beats three fuzzy ones.
- Ignoring win-loss data. Stories are nice, but evidence closes deals.
- Skipping the grid. Without a visual comparison, stakeholders get lost.
- Writing a novel. One page is enough. Two pages lose attention.
- Forgetting the guardrails. Your positioning needs boundaries, not just aspirations.
- Avoiding the hard tradeoff. If you don't say no to something, you haven't positioned.
Your Win by Friday
By Friday, you'll have a one-page positioning artifact that turns analysis into approved execution. Stakeholders will see the logic. Your team will know the bet. And you'll move channel metrics without guesswork. That's a good week.