Who This Helps
You're a growth marketer drowning in experiment ideas. Every channel looks promising, but you need to pick one that actually moves a metric. This is for you if you want to stop guessing and start prioritizing with a clear framework.
Mini Case
Meet Aisha. She runs growth at a SaaS startup. She had 12 experiment ideas for paid search, email, and social. She used the Strategy Basics: Competitive Map course to build a differentiation grid. She found that her biggest competitor had 40% lower cost per lead on LinkedIn. So she prioritized a LinkedIn ad test over everything else. In 7 days, she saw a 15% lift in qualified leads. No guesswork.
Do This Now (5 Steps)
- List your top 3 channels. Write down where you spend most time or budget.
- Map your competitor's moves. Pick one competitor from the Competitor Set mission. Note their channel focus and recent wins.
- Find your wedge. Use the Customer Segment Wedge mission to identify one segment where you win uniquely.
- Build a comparison grid. List your channels vs. competitor channels. Mark where you have an edge (like lower cost or better engagement).
- Pick the highest-impact experiment. Choose the channel where your edge is biggest and the metric you want to move (like cost per lead or conversion rate).
Avoid These Traps
- Don't try to compete on every channel. That dilutes your positioning.
- Don't ignore your competitor's strengths. If they dominate a channel, find a different one.
- Don't pick an experiment without evidence. Use the Differentiation Grid mission to back your choice.
- Don't forget to set a clear metric. Without it, you can't measure impact.
- Don't overcomplicate. Start with one channel and one experiment.
Your Win by Friday
By Friday, you'll have one prioritized experiment with a clear channel, a target metric, and a reason why it beats your other ideas. You'll move from 12 guesses to one confident move. And you'll have a competitive map that makes next week's prioritization even faster.