Who This Helps
Founder operators drowning in data. You track 20 numbers but still don't know which experiment to run next. The Metrics & Dashboards Basics course is built for you.
Mini Case
Maya, a founder operator, had 7 experiments queued. Her team spent 3 hours debating priority each week. She built a weekly scoreboard with one North Star metric and 3 supporting targets. In 2 weeks, she cut decision time by 40% and ran the experiment that lifted conversion by 12%.
Do This Now (5 Steps)
- Pick one North Star metric that matters most to your business right now.
- Define 3 supporting metrics with clear targets (e.g., sign-ups per day, trial-to-paid rate).
- Build a weekly scoreboard that shows these 4 numbers plus a guardrail (like churn rate).
- Review the scoreboard every Monday for 15 minutes. No extra data dives.
- Choose the experiment that moves the needle on your North Star. Run it this week.
Avoid These Traps
- Tracking 20 numbers instead of 4. Less is faster.
- Changing your North Star every month. Stick with it for at least 6 weeks.
- Ignoring guardrails. A spike in churn kills your experiment gains.
- Overcomplicating the dashboard. A simple layout with sections works best.
- Debating instead of deciding. Use the scoreboard to settle arguments.
Your Win by Friday
By Friday, you'll have a one-page weekly scoreboard with your North Star metric, 3 supporting metrics, and a guardrail. You'll know exactly which experiment to prioritize next. Decision time drops from hours to minutes. And you'll feel calm, not confused.