Who This Helps
You are a growth marketer drowning in experiment ideas. Every channel looks promising. But you need to move metrics without guesswork. This is for you.
Mini Case
Meet Aisha. She runs growth at a SaaS startup. She had 12 experiments queued up. But after building a competitive map from the Strategy Basics: Competitive Map course, she spotted a gap. Her top competitor owned SEO for "project management tools." Aisha focused her next experiment on a long-tail keyword cluster. In 7 days, organic traffic jumped 12%. She saved 3 weeks of wasted effort.
Do This Now (5 Steps)
- List your top 3 channels. Pick the ones with the most experiment ideas.
- Map competitor moves. For each channel, note what your top 2 competitors are doing.
- Find the gap. Where are they weak or absent? That is your wedge.
- Score each experiment. Rate impact (1-5) and effort (1-5). Pick the one with highest impact and lowest effort.
- Run that one experiment. No distractions. Just that move.
Avoid These Traps
- Don't map every competitor. Aisha learned to choose the right competitor set, not every logo in the market.
- Don't chase shiny channels. If your competitor owns a channel, find a sub-channel or angle they ignore.
- Don't run 3 experiments at once. Focus on one. Measure. Then move.
- Don't skip evidence. Aisha built a clean comparison grid with real data, not guesses.
- Don't forget your customer segment. Aisha chose one segment wedge to avoid diluted positioning.
Your Win by Friday
By Friday, you will have one experiment chosen. It will be the highest-impact move for your channel metrics. No more guesswork. Just a clear next step. And maybe a little extra time for coffee.