Who This Helps
You're a growth marketer drowning in experiment ideas. Every channel looks promising. But you need to move metrics without guesswork. The Strategy Basics: Competitive Map course helps you build a practical map: where you win, where you lose, and what move to make next. It's for anyone who wants to focus effort on the highest-impact move.
Mini Case
Meet Aisha. She runs growth at a SaaS startup. She had 12 experiment ideas for paid search, content, and email. Each one seemed good. But she only had time for one. She used the competitive map from the course to pick the right competitor set—not every logo in the market. She found that her biggest gap was in one customer segment wedge. She ran one experiment there. It lifted trial signups by 22% in 7 days. No guesswork. Just a clear move.
Do This Now (5 Steps)
- Build your competitor set. Don't list every logo. Pick 3-5 that matter for your channel goal.
- Choose one customer segment wedge. Focus on a group where you have a real edge.
- Create a differentiation grid. Write down where you win and lose against each competitor.
- Spot your moat signals. What do you have that's hard to copy? That's your experiment anchor.
- Pick one strategic tradeoff. Say no to everything else. Run that experiment this week.
Avoid These Traps
- Listing too many competitors. You'll dilute your focus. Stick to 3-5.
- Ignoring moat signals. If you copy a competitor's move without your own moat, you'll waste time.
- Skipping the tradeoff. Trying to do everything means nothing moves.
- Forgetting evidence. Your grid needs real data, not hunches.
- Overcomplicating the map. One page is enough. Don't build a report.
Your Win by Friday
By Friday, you'll have one experiment that's backed by a competitive map. You'll know exactly which channel move to prioritize. No more spinning wheels. Just a clear, high-impact action. And hey, you might even free up time for a coffee break.