Who This Helps
Growth marketers who want to move channel metrics without guesswork. You have data, but you’re not sure which lever to pull first. This is for you.
Mini Case
Meet Aisha. She runs growth at a SaaS startup. Her team has 10 experiment ideas for next week. She picks one based on a hunch. Result? Zero lift. She spends 7 days on a dud. Then she builds a competitive map from the Strategy Basics: Competitive Map course. She spots a clear weakness in her competitor’s onboarding flow. She runs one experiment there. In 3 days, activation jumps 12%. No guesswork.
Do This Now (5 Steps)
- List your top 3 channels. Write down where you spend most effort.
- Map competitors’ moves. For each channel, note what your top competitor does differently.
- Find your weakest spot. Pick the channel where you lose most compared to them.
- Pick one experiment. Focus on that weak spot. One move, not ten.
- Run it for 7 days. Measure one metric. If it moves, keep going. If not, pick the next weakest spot.
Avoid These Traps
- Chasing every shiny idea. You don’t need 10 experiments. You need one that matters.
- Ignoring competitor signals. If they win on a channel, learn why before you copy.
- Forgetting your customer segment. Aisha learned this from the Customer Segment Wedge mission. Don’t dilute your positioning.
- Overcomplicating the map. A clean comparison grid with evidence beats a messy spreadsheet.
Your Win by Friday
By Friday, you’ll have one clear experiment to run next week. No more guessing. You’ll know exactly which channel move gives you the highest impact. And you’ll have a competitive map to reuse for every future decision. That’s a win.