Who This Helps
Growth marketers who are tired of running random tests. You want to move channel metrics without guesswork. The Strategy Basics: Competitive Map course gives you a simple framework to prioritize the next experiment.
Mini Case
Meet Aisha. She runs growth at a SaaS startup. She had 12 experiment ideas but only time for 3. She built a competitive map using the course's Differentiation Grid. She found her team was losing 30% of conversions because competitors offered a faster onboarding flow. She prioritized one experiment: simplify the signup process. Result? 22% more trial starts in 7 days.
Do This Now (5 Steps)
- List your top 3 competitors from the Competitor Set mission. Not every logo—just the ones you lose deals to.
- Pick one customer segment from the Customer Segment Wedge mission. Focus on where you win or lose most.
- Build a clean comparison grid with evidence. Use the Differentiation Grid mission. List features, pricing, and user experience.
- Identify one strategic tradeoff from the Strategic Tradeoff mission. Where do you choose to be different?
- Run one experiment that directly addresses that tradeoff. Measure the impact on your target metric.
Avoid These Traps
- Don't include every competitor. You'll dilute your focus. Stick to 3.
- Don't skip the evidence. A grid without real data is just opinions.
- Don't test everything at once. One experiment per week is plenty.
- Don't ignore moat signals. If a competitor has a strong moat, don't fight it head-on.
- Don't forget your customer segment. A move that works for one group may fail for another.
Your Win by Friday
By Friday, you'll have one clear experiment to run. No more guesswork. You'll know exactly which channel metric to move and how. That's the power of a competitive map—focus effort on the highest-impact move.