Who This Helps
Growth marketers who want to move channel metrics without guesswork. If you're tired of running random tests and hoping something sticks, this is for you.
Mini Case
Meet Aisha. She runs growth at a SaaS startup. Her team had 12 experiment ideas for the month. Instead of testing all of them, she built a competitive map using the Strategy Basics: Competitive Map course. She found one competitor owned the search channel with 40% share of voice. Aisha focused her next experiment on a niche segment wedge from the course. Result? 22% lift in trial sign-ups in 7 days.
Do This Now (5 Steps)
- Map your competitor set. Don't list every logo. Pick the 3-5 that matter for your channel.
- Find your customer segment wedge. Choose one group where you can win first.
- Build a differentiation grid. List what you do better and where you lose.
- Spot the moat signal. Look for a competitor's weakness that's hard for them to fix.
- Pick one experiment. Use your map to choose the move with the highest impact.
Avoid These Traps
- Don't try to compete everywhere. That dilutes your positioning.
- Don't ignore the market signal that changes your strategy. Aisha almost missed a shift in search behavior.
- Don't test more than one experiment at a time. Focus beats volume.
Your Win by Friday
By Friday, you'll have a one-page strategy artifact that shows exactly where to run your next experiment. No more guesswork. Just a clear move that moves your channel metrics. And hey, you might even have time for a coffee break.