Who This Helps
You’re a growth marketer drowning in experiment ideas. Every channel, every test, every hunch feels urgent. But you can’t run them all. You need a way to cut through the noise and focus on the one move that actually moves a channel metric.
That’s where the Strategy Basics: Competitive Map course comes in. It gives you a simple framework to see where you win, where you lose, and what to do next.
Mini Case
Meet Aisha. She runs growth at a SaaS startup. Her team has 12 experiment ideas lined up, but only time for 3 this month. She’s stuck.
Aisha takes the Strategy Basics: Competitive Map course. She builds a Differentiation Grid (one of the course missions) and spots a clear gap: her biggest competitor owns the “ease of use” message, but her product has a 40% faster onboarding time. She runs one experiment highlighting that speed. In 7 days, trial-to-paid conversion jumps 18%.
No guesswork. Just one focused move.
Do This Now (5 Steps)
- Grab your top 3 experiment ideas. Write them down. No editing yet.
- List your main competitor’s strength. What do they own in the market? Be honest.
- Map your own edge. Pick one metric where you clearly beat them (like 40% faster onboarding).
- Choose one experiment that leans into that edge. Ignore the rest for now.
- Run it for 7 days. Measure the change. Celebrate or adjust.
That’s it. You just prioritized like a pro.
Avoid These Traps
- Don’t chase every competitor. Aisha learned to pick the right competitor set, not every logo in the market. Focus on the one that matters.
- Don’t test three things at once. One experiment, one metric, one week. You’ll learn more.
- Don’t skip the evidence. Your Differentiation Grid needs real data, not gut feelings.
- Don’t forget your customer segment. Aisha chose one wedge to avoid diluted positioning. You should too.
Your Win by Friday
By the end of this week, you’ll have:
- One clear experiment to run (not a list of 12).
- A simple competitive map that shows your edge.
- A 7-day plan to move a channel metric with confidence.
No more guessing. Just one smart move.