Who This Helps
Growth marketers who want to move channel metrics without guesswork. You're tired of running random tests and hoping something sticks. The Strategy Basics: Competitive Map course is built for you.
Mini Case
Meet Aisha. She runs growth at a B2B SaaS startup. Her team had 12 experiment ideas for the next sprint. Instead of picking the flashiest one, she built a competitive map using the Differentiation Grid from the course. She spotted a clear gap: her top competitor owned "ease of use" but ignored "fast onboarding." Aisha ran one experiment targeting that gap. In 7 days, trial-to-paid conversion jumped 18%. No guesswork.
Do This Now (5 Steps)
- List your top 3 channels where you want to move a metric. Pick one to focus on.
- Map your top 2 competitors for that channel. What do they do well? What do they ignore?
- Use the Differentiation Grid from the course. Write down where you win and where you lose.
- Pick one gap where you can win easily. That's your next experiment.
- Run one small test in 3 days. Measure the impact. If it works, double down.
Avoid These Traps
- Don't try to compete on everything. The course teaches you to pick one strategic tradeoff.
- Don't skip the competitor set step. Aisha almost included every logo in the market. That would have diluted her focus.
- Don't run more than one experiment at a time. You need clear signal, not noise.
Your Win by Friday
By Friday, you'll have one prioritized experiment backed by a competitive map. You'll know exactly why it matters and what metric to watch. No more random tests. Just one smart move that moves the needle. (And maybe a little extra coffee to celebrate.)