Who This Helps
Product managers like you. You have a list of product questions and a pile of competitor noise. You need to turn that noise into a clear, measurable decision. The Market Intelligence & Positioning course is built for exactly this moment.
Mini Case
Meet Zaid. He runs product at a B2B SaaS company. His team had 12 potential experiments lined up. After building a positioning grid from the course, Zaid isolated one market shift that changed everything. He cut the list to 3 high-impact moves. One experiment lifted trial-to-paid conversion by 22% in 7 days. No guesswork. Just a clear bet.
Do This Now (5 Steps)
- Run a signal landscape scan. List every market signal you see. Pick the one that changes your positioning.
- Audit competitor claims. Sort them into evidence-backed vs narrative noise. Ignore the noise.
- Pick one ICP wedge. Use the ICP Wedge Choice mission. Justify it with real data.
- Build your positioning grid. Use comparable criteria. Map tradeoffs. See where you win.
- Run one experiment. Pick the highest-impact move from your grid. Test it this week.
Avoid These Traps
- Chasing every signal. Not every market shift matters. Focus on the one that changes your positioning.
- Believing competitor narratives. Claims without evidence are just noise. Verify before you act.
- Picking too many ICP wedges. One wedge, one bet. Spreading thin kills impact.
- Building a grid without tradeoffs. If your grid shows no tradeoffs, you are not being honest.
- Running experiments without a grid. Without a positioning grid, you are guessing. Stop guessing.
Your Win by Friday
By Friday, you will have one positioning artifact. It will be a single page that shows your wedge, your grid, and your top experiment. You will know exactly which move to prioritize. No more second-guessing. Just a clear, measurable decision. And maybe a little extra time for coffee.