Who This Helps
Founder operators who feel stuck choosing between 10 possible experiments. You have limited time and need a clear signal to act. The Metrics & Dashboards Basics course shows you how to build a weekly scoreboard that cuts the noise.
Mini Case
Maya runs a small SaaS team. She tracks 20 numbers every week but can't decide which experiment to run next. After building a weekly scoreboard with one North Star metric and three supporting metrics, she spots that trial sign-ups dropped 12% in 7 days. She prioritizes a free trial optimization experiment instead of a pricing test. Result: sign-ups recover in 2 weeks.
Do This Now (5 Steps)
- Pick your North Star metric. Choose one number that captures the core value you deliver. For Maya, it was weekly active users.
- Define 3 supporting metrics. These should lead to your North Star. Maya used trial sign-ups, activation rate, and referral invites.
- Set realistic targets. Use past data or a simple benchmark. Maya set a target of 100 trial sign-ups per week.
- Build a weekly scoreboard. List your North Star and supporting metrics in a simple table. Update it every Monday.
- Review and decide. Look for the metric that missed target the most. That's your next experiment focus.
Avoid These Traps
- Tracking too many numbers. Stick to 4-5 metrics max. More is noise.
- Changing metrics every week. Give your scoreboard at least 3 weeks before adjusting.
- Ignoring targets. A metric without a target is just a number. Always set a realistic goal.
- Making it complex. A whiteboard or a spreadsheet works fine. No fancy tools needed.
Your Win by Friday
By Friday, you will have a one-page weekly scoreboard with your North Star metric, three supporting metrics, and targets. You will know exactly which experiment to run next. No more guessing. Just clear, calm decisions.
And hey, you might even enjoy Monday mornings a little more.