Who This Helps
Founders and operators who feel stuck in endless planning meetings. If you have a list of ideas but no clear direction on which one to try next, this is for you. The Product Portfolio Strategy course gives you the guardrails to make those calls with confidence.
Mini Case
Sam's team had 14 potential features on their list. They spent 3 weeks debating which 2 to build next. After creating a simple portfolio map, they sized each bet and ranked them by confidence. In 90 minutes, they agreed to kill 7 low-confidence ideas and sequence the remaining 7. They shipped their top bet in 12 days and saw a 15% lift in their key metric.
Do This Now (5 Steps)
- Grab your list of all current and potential projects. Don't overthink it.
- For each item, ask: "What's the rough size of this bet?" Think in terms of team weeks.
- Next, for each item, ask: "What's our confidence this will work?" Use High, Medium, Low.
- Plot them on a simple 2x2 grid: Size (Small/Big) vs. Confidence (High/Low).
- Your next experiment is the smallest bet with the highest confidence. That's your focus.
Avoid These Traps
- Don't try to size everything perfectly. Rough estimates are your friend here.
- Avoid the temptation to work on the biggest, flashiest idea first. Start small and learn.
- Don't skip defining what "must not get worse" while you experiment. Protect your core.
- Never let a single loud voice dictate the sequence. Let the map do the talking.
- Stop adding new ideas to the list before you finish your current top bet. Seriously.
Your Win by Friday
You'll have a one-page portfolio artifact that shows what you're doing, what it costs, and what's next. No more abstract debates. You'll walk into your next team sync knowing exactly which experiment gets the green light and why. Your stakeholders will love the clarity. Your team will love the focus. You'll love getting back to building.