Who This Helps
Founder operators who are drowning in ideas and need to pick the next experiment fast. You want to focus effort on the highest-impact move, not chase every shiny object.
Mini Case
Meet Aisha. She runs a small SaaS team and had 12 possible experiments lined up. After building a competitive map from the Strategy Basics: Competitive Map course, she spotted a clear gap: her main competitor was ignoring a customer segment that made up 30% of her early revenue. She ran one experiment targeting that segment and saw a 15% lift in sign-ups in just 7 days. That’s the power of a focused move.
Do This Now (5 Steps)
- List your top 3 competitors – not every logo, just the ones that matter.
- Pick one customer segment wedge – the group where you win most often.
- Build a differentiation grid – write down where you beat each competitor and where you don’t.
- Find the weakest spot – look for a place where you win and they don’t even show up.
- Run one experiment – test that spot with a simple landing page or a quick outreach.
Avoid These Traps
- Don’t try to compete everywhere – that dilutes your positioning.
- Don’t ignore your own data – if a segment already gives you 20% of revenue, double down.
- Don’t overthink the grid – a simple table with 3 rows is enough.
- Don’t run 5 experiments at once – pick one and finish it.
Your Win by Friday
By Friday, you’ll have a one-page competitive map that shows exactly where to run your next experiment. No more guessing. Just one clear move that could save you weeks of wasted effort. And hey, you might even have time for a coffee break.