Who This Helps
You're a Team Lead who needs to scale a repeatable analytics routine. You want to stop guessing which experiment to run next. The Market Intelligence & Positioning course gives you a clear method to cut through the noise and pick the move that matters most.
Mini Case
Meet Zaid. He leads a team of four analysts. They had 12 experiment ideas on the board. Zaid used the Positioning Grid from the course to compare each idea against two criteria: evidence strength and market impact. He found that one idea—targeting a specific ICP wedge—had 3x more supporting evidence than the next best option. His team focused there and saw a 40% lift in conversion in just 7 days. No more guessing. Just a clear, repeatable process.
Do This Now (5 Steps)
- List your current experiment ideas. Write down every option your team is considering. Don't filter yet.
- Pick two comparison criteria. For example, evidence strength and market impact. Keep it simple.
- Score each idea. Rate each one from 1 to 5 on both criteria. Be honest, not hopeful.
- Build your own Positioning Grid. Use the template from the course. Plot each idea on the grid.
- Choose the top-right idea. That's your highest-impact move. Run it this week.
Avoid These Traps
- Analysis paralysis. Don't spend more than 30 minutes on the grid. A good decision now beats a perfect one next week.
- Ignoring weak evidence. If an idea has low evidence, don't force it. Let the grid guide you.
- Chasing shiny objects. Just because a competitor launched something doesn't mean you should copy it. Stick to your criteria.
- Skipping the ICP wedge. The course shows you how to pick one wedge. That focus is your superpower.
- Forgetting to revisit. Your grid isn't set in stone. Update it as new evidence comes in.
Your Win by Friday
By Friday, you'll have one clear experiment to run. Your team will know exactly why that move matters. You'll save hours of debate and start building a repeatable routine. And honestly, it feels great to finally stop spinning and start moving.