Who This Helps
You’re a founder operator drowning in ideas. Every day brings a new experiment to run, but you don’t have time for all of them. You need a fast way to pick the one move that actually moves the needle. That’s where the Strategy Basics: Competitive Map course comes in. It’s built for busy people like you who want to stop spinning and start winning.
Mini Case
Meet Aisha. She runs a small SaaS team with 5 people. Last month, she had 7 experiment ideas on her board. She used the competitive map from the course to rank them by impact. She found that one move—targeting a specific customer segment wedge—could boost conversion by 12%. She focused her team on that for 7 days. Result? A 15% lift in sign-ups. No wasted effort.
Do This Now (5 Steps)
- List your top 3 experiment ideas. Write them down. No filtering yet.
- Map your competition. Use the Differentiation Grid from the course to see where you win and lose.
- Pick one segment wedge. Choose the customer group where you have the clearest advantage.
- Score each idea. Rate them 1-3 on impact, effort, and signal strength. Add the scores.
- Run the highest-scoring experiment. Commit to it for one week. Track one metric.
Avoid These Traps
- Don’t chase every competitor. Focus on the 2-3 that matter for your chosen segment.
- Don’t overthink the grid. A simple table with 3 rows is enough to start.
- Don’t skip the tradeoff. Every move means saying no to something else. That’s okay.
- Don’t wait for perfect data. Use what you have now. You’ll refine later.
Your Win by Friday
By Friday, you’ll have one experiment running with a clear hypothesis. You’ll know exactly why you picked it—and what you’re saying no to. That’s faster decisions, less stress, and more impact. And hey, you might even free up an hour to grab coffee. (You’re welcome.)