Who This Helps
You're a growth marketer drowning in experiment ideas. Every channel wants attention. Every stakeholder has a pet hypothesis. You need a way to cut through the noise and pick the experiment that actually moves the needle.
This article is for you. It's built around the Market Intelligence & Positioning course, which teaches you to turn competitor noise into a clear positioning strategy. But the prioritization skill applies everywhere.
Mini Case
Meet Priya. She runs growth at a SaaS startup with 3 main channels: paid ads, email, and content. Last month, she ran 12 experiments. Only 2 moved the needle. One boosted trial sign-ups by 18%. The other increased email click-through by 7%. The rest? Flat.
Priya realized she was picking experiments based on gut feel, not data. She needed a system to prioritize the highest-impact move every week.
Do This Now (5 Steps)
- List your active channels. Write down every channel you're testing this month. Keep it to 5 or fewer.
- Score each channel on two things: potential impact (1-10) and confidence in your hypothesis (1-10). Be honest. Low confidence means more risk.
- Multiply the two scores. That's your priority score. The channel with the highest score is your next experiment.
- Run one experiment per week. No more. Focus all your energy on that single test. Measure the result before moving on.
- Review and repeat. Every Friday, look at the data. Did the experiment move the metric? If yes, double down. If no, learn and move to the next priority.
Avoid These Traps
- Shiny object syndrome. A new channel looks exciting, but it's a distraction. Stick to your priority score.
- Running too many tests at once. You'll get noisy data and burn out. One per week is plenty.
- Ignoring the ICP wedge. The Market Intelligence & Positioning course teaches you to pick one ICP wedge and justify it with evidence. Your experiment should target that wedge, not everyone.
- Forgetting to document. Write down what you learned, even if the test failed. That knowledge compounds.
Your Win by Friday
By Friday, you'll have:
- A clear priority score for each channel.
- One experiment running, not ten.
- A simple system to repeat every week.
And hey, you might even free up an hour to grab coffee without guilt. That's a win too.