Who This Helps
You're a growth marketer with a dozen channel ideas and zero clarity on which one to test first. You want to move metrics — not spin your wheels. The Market Intelligence & Positioning course shows you how to turn competitor noise into a clear bet.
Mini Case
Meet Priya. She runs growth at a B2B SaaS company. She had 7 channel options: LinkedIn ads, cold email, content partnerships, webinars, SEO, paid search, and affiliate. Every week she picked one based on gut feel. After 3 months, her conversion rate stayed flat at 2.1%.
Then she used the Positioning Grid from the course. She scored each channel on 3 criteria: reach, cost per lead, and alignment with her ICP. The grid showed that content partnerships had a 4x higher lead quality than LinkedIn ads — at 60% lower cost. She ran one partnership experiment. In 14 days, her demo requests jumped 27%.
Do This Now (5 Steps)
- List your top 5 channel experiments. Write them down. No filtering yet.
- Pick 3 criteria that matter for your ICP. Examples: cost per acquisition, time to first result, fit with buyer behavior.
- Score each channel from 1 to 5 on each criterion. Be honest — use data if you have it.
- Add up the scores. The channel with the highest total is your next experiment.
- Run one small test in 7 days. Spend no more than $200 or 10 hours. Measure one metric.
Avoid These Traps
- Chasing shiny channels. Just because a competitor is on TikTok doesn't mean your ICP is there.
- Overcomplicating the grid. Three criteria is enough. Five starts analysis paralysis.
- Skipping the evidence step. The Win-Loss Evidence Cut mission helps you separate real signals from noise.
- Testing too many things at once. One experiment per week. That's it.
- Ignoring your ICP wedge. The ICP Wedge Choice mission shows you how to pick the segment that moves the needle.
Your Win by Friday
By end of week, you'll have one clear experiment to run — backed by a simple scoring grid. No more guessing. No more wasted budget. Just a focused move that could lift your conversion rate by 20% or more. And you'll feel like a strategist, not a slot machine player.