Who This Helps
You're a growth marketer with a dozen experiment ideas and zero clarity on which one to run first. You want to move channel metrics without guesswork. The Market Intelligence & Positioning course is built for exactly this moment.
Mini Case
Zaid runs growth at a SaaS startup. He had 12 experiment ideas but only time for 3. He used the Positioning Grid mission to rank each idea by impact and effort. The top idea—a simple landing page tweak—lifted conversion by 22% in 7 days. The other 9 ideas? He parked them. No wasted sprints.
Do This Now (5 Steps)
- List your top 5 experiment ideas. Write them down. No filtering yet.
- Score each idea on impact (1-10) and effort (1-10). Be honest. High impact + low effort wins.
- Pick the one with the best score. That's your next experiment. Ignore the rest.
- Run it for 3 days. Collect real data. Don't overthink.
- Review the results. Did metrics move? If yes, double down. If no, move to the next idea.
Avoid These Traps
- The shiny object trap. A new channel looks exciting but drains your week. Stick to your scoring.
- The perfectionism trap. Waiting for perfect data means you never start. Run a quick test.
- The consensus trap. Asking everyone for input slows you down. Trust your score.
- The sunk cost trap. You spent 2 days on an idea. If it's not working, drop it.
Your Win by Friday
By Friday, you'll have run one focused experiment that either moves a channel metric or teaches you what doesn't work. That's real progress. No guesswork. Just a clear next move.
And hey—if the experiment flops, you still learned something. That's a win too.