Who This Helps
You're a Team Lead who wants to scale a repeatable analytics routine. You have a pile of possible experiments and need to pick one that actually moves the needle. The Market Intelligence & Positioning course gives you a simple tool: the Positioning Grid. It helps you compare options with clear criteria and tradeoffs.
Mini Case
Meet Zaid. He leads a team of five analysts. They run 12 experiments last quarter, but only 3 had real impact. Zaid uses the Positioning Grid from the course to rank his next move. He picks one ICP wedge that shows a 40% higher win rate. His team focuses on that wedge and sees a 15% lift in conversions in 7 days. No more guessing.
Do This Now (5 Steps)
- List your top 5 experiment ideas for the week.
- Pick one criterion that matters most (like expected impact or effort).
- Score each idea from 1 to 5 on that criterion.
- Choose the idea with the highest score. That's your priority.
- Assign one person to run it by Friday. Keep it simple.
Avoid These Traps
- Don't try to rank all 20 ideas at once. Pick 5 max.
- Don't use vague criteria like "potential." Use something you can measure.
- Don't let the loudest voice decide. Use the grid to make it fair.
- Don't overthink it. A good decision today beats a perfect one next week.
- Don't skip the tradeoff talk. Every choice means saying no to something else.
Your Win by Friday
By Friday, you'll have one experiment picked and running. Your team will know exactly why that move matters. You'll save hours of debate and focus effort on the highest-impact move. That's a win you can measure.