Who This Helps
You're a Team Lead who needs to scale a repeatable analytics routine. The Market Intelligence & Positioning course is built for you. It turns competitor noise into a clear positioning strategy with bets and guardrails.
Mini Case
Meet Zaid. He leads a team of three analysts. Last quarter, they ran 12 experiments but only 2 moved the needle. Zaid used the Positioning Grid from the course to pick one ICP wedge. He cut the noise, focused on one market shift, and his team's next experiment drove a 12% lift in qualified leads. That's the power of prioritization.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – List every market signal your team sees. Keep it to one page.
- Classify competitor claims – Use the Competitor Claim Audit. Mark each claim as evidence-backed or narrative noise.
- Pick one ICP wedge – Justify it with data from your win-loss evidence cut. No more than three criteria.
- Build your Positioning Grid – Compare your wedge against alternatives. Tradeoffs become obvious.
- Choose one experiment – The grid shows you the highest-impact move. Run that one first.
Avoid These Traps
- Don't chase every shiny signal. Stick to one market shift per cycle.
- Don't treat all competitor claims equally. Separate evidence from hype.
- Don't pick an ICP wedge without data. Your gut isn't enough.
- Don't run more than three experiments at once. Focus beats volume.
- Don't skip the win-loss evidence cut. It's your reality check.
- Don't build a grid with vague criteria. Use specific, comparable metrics.
- Don't forget to revisit your grid monthly. Markets shift fast.
- Don't let the team debate forever. Set a 2-hour timer for each step.
Your Win by Friday
By Friday, your team will have one prioritized experiment backed by a Positioning Grid. You'll know exactly why it's the highest-impact move. And you'll have a repeatable routine for next quarter. That's a win you can measure.