Who This Helps
You're a growth marketer with a dozen possible experiments and no clear winner. You want to move channel metrics without guesswork. The Strategy Basics: Competitive Map course is built for exactly this moment.
Mini Case
Aisha runs growth for a B2B SaaS tool. She had 8 channel ideas but only time for 2 tests. She built a competitive map from the course and spotted a gap: her main competitor owned search ads but ignored a specific customer segment. She ran one experiment targeting that segment. In 7 days, her trial sign-ups jumped 12%. No guesswork.
Do This Now (5 Steps)
- List your top 3 channels where you see potential but lack clarity.
- Map each channel against your competitor set from the course's Competitor Set mission.
- Find the wedge using the Customer Segment Wedge mission. Where do competitors ignore a segment you can serve?
- Score each channel on two things: effort (1-5) and potential impact (1-5). Multiply them.
- Pick the highest score and run one small experiment this week. Measure one metric only.
Avoid These Traps
- Don't map every competitor. The course's Competitor Set mission teaches you to pick only the relevant ones. Too many logos = noise.
- Don't chase every segment. The Customer Segment Wedge mission helps you choose one wedge. Diluted positioning kills experiments.
- Don't skip evidence. The Differentiation Grid mission asks for proof, not opinions. If you can't find data, your assumption is weak.
- Don't run 3 experiments at once. One focused test beats three half-baked ones. Trust the process.
Your Win by Friday
By Friday, you'll have one clear experiment to run. No analysis paralysis. No wasted budget. Just one move that your competitive map says is your highest-impact bet. That's the whole point of Strategy Basics: Competitive Map.