Who This Helps
This is for growth marketers tired of random experiments. The Product Metrics Basics course gives you the framework to stop guessing and start moving real numbers.
Mini Case
Sam's team was testing five channels at once. They felt busy, but results were flat. They scored each idea using a simple impact/effort matrix. The clear winner? A referral program tweak they'd been avoiding. They focused there for two weeks. Result: 18% lift in qualified leads. The other four ideas? Shelved for later. Energy saved, impact gained.
Do This Now (5 Steps)
- List your backlog. Write down every experiment idea your team has discussed in the last month. No filtering yet.
- Define two scores. For each idea, give it a score from 1-5 for Potential Impact (on your core goal) and from 1-5 for Implementation Effort (time, resources, complexity).
- Plot your matrix. Draw a simple 2x2 grid. High Impact / Low Effort goes in the top-right. That's your sweet spot.
- Calculate the ratio. Divide the Impact score by the Effort score for each idea. The highest number is your next priority. It's simple math, not a magic trick.
- Schedule the winner. Block 2 hours today to draft the first step for your top experiment. Momentum beats perfection every time.
Avoid These Traps
- The 'Shiny Object' Trap: Don't chase the new platform just because it's trendy. Score it against your current best option.
- The 'We're Already Doing It' Trap: If you're running three experiments, you're running none. Pick one to focus on first.
- Analysis Paralysis: Don't debate scores for an hour. Set a 15-minute timer, score intuitively, and move on.
- Ignoring Effort: A '10/10 Impact' idea that takes 3 months is often worse than a '7/10 Impact' idea you can launch Friday.
- Forgetting the Goal: Always tie impact back to one primary metric, like sign-ups or activation rate. Keep the goalpost from moving.
Your Win by Friday
Your win isn't a finished experiment. It's a clear decision. By Friday, you'll have one prioritized experiment, a simple scorecard explaining why, and the first action step scheduled. You'll replace 'What should we try?' with 'Here's what we're doing next.' That's how you move metrics without the guesswork.