Who This Helps
This is for growth marketers who are tired of running random experiments. The Strategy Basics: Competitive Map course gives you a one-page artifact to see exactly where you win, where you lose, and what to do next. It turns market noise into a clear action plan.
Mini Case
Aisha, a growth lead, was stuck. Her team was running 5 experiments a month, but channel metrics were flat. She built a Differentiation Grid (a key mission from the course) with real evidence. In 2 weeks, she spotted one segment wedge where her product was 40% faster than competitors. She doubled down there. The next experiment drove a 15% lift in activation. No more guesswork.
Do This Now (5 Steps)
- Grab a blank sheet of paper or a whiteboard.
- List your top 3 competitors—not every logo, just the ones your customers actually compare you to.
- Pick one customer segment wedge to focus on. Avoid trying to please everyone.
- For that segment, write down where you win and where you lose against each competitor. Use real data.
- Circle the single biggest gap you can exploit. That’s your next experiment. Seriously, just one.
Avoid These Traps
- Don’t analyze the entire market. You’ll get paralyzed. Choose the right competitor set.
- Don’t skip the evidence. “We’re better” isn’t a strategy. Build a clean comparison grid with real numbers.
- Don’t try to fix everything at once. Aisha’s win came from picking one market shift that actually changed her strategy.
- Don’t keep your map in your head. The magic is in the one-page artifact you can share with your team.
Your Win by Friday
By this Friday, you’ll have a simple, one-page competitive map. You’ll know the one segment wedge where you can win. You’ll have a clear hypothesis for your next high-impact experiment. You’ll stop spreading your team thin and start moving the needle. Go make your competition sweat a little.