Who This Helps
This is for junior analysts who feel stuck in a sea of competitor data. If you're in the Market Intelligence & Positioning course, this cuts through the noise so you can ship a clear recommendation.
Mini Case
Zaid, a junior analyst, had 14 possible experiments from his competitor audit. He built a quick positioning grid. In 90 minutes, he ranked them by potential customer impact and effort. He found one test—reframing their security claim—that was low effort but could sway 30% of their target segment. That's the one he pitched.
Do This Now (5 Steps)
- Grab your notes from the Competitor Claim Audit mission. You've already done the hard work.
- List every potential experiment or test you could run based on what you found. Aim for at least 8 ideas.
- Draw a simple 2x2 grid. Label the axes "Potential Customer Impact" (High/Low) and "Team Effort" (High/Low).
- Plot each of your ideas onto this grid. Be honest about effort—think days, not weeks.
- Circle every idea in the "High Impact, Low Effort" box. That's your shortlist for the next experiment. Pick the top one.
Avoid These Traps
- Don't try to boil the ocean. Your goal is one clear, evidence-backed bet, not a 50-page report.
- Avoid getting stuck on perfect data. Use the evidence you have from your win-loss analysis or claim audit.
- Don't let the loudest voice in the room decide. The grid makes the priority visual and objective.
- Skipping the "ICP Wedge Choice" logic. Your experiment must tie back to the specific customer segment you're trying to win.
Your Win by Friday
By EOD Friday, you'll have one prioritized experiment with a clear hypothesis. You'll walk into your next sync able to say, "Based on our positioning grid, we should test X. Here's why it beats the other 7 options." That's how you go from data collector to decision-driver. You've got this.