Who This Helps
This is for the Junior Analyst who's staring at a list of ten possible offer tests and doesn't know where to start. You want to ship clean analysis with clear recommendations, not just more data. The Channel Basics: Offers & Creative course gives you the framework; this is your quick-start guide to applying it.
Mini Case
Imagine your team wants to test a new discount, a free shipping offer, and a bundle deal. You dig in and find the bundle could affect 15% of your monthly revenue, while the discount might only move the needle for 5% of customers. That's a huge difference in potential impact. Focusing on the bundle first is a smarter use of your week.
Do This Now (5 Steps)
- List Your Ideas. Grab all the offer or creative tests your team is considering. Write them down in a simple list.
- Score for Impact. For each idea, ask: If this works, how much revenue or how many customers could it affect? Use a 1-5 scale (5 = huge potential).
- Score for Effort. How hard is it to build and launch this test? 1-5 scale again (1 = easy, 5 = very hard).
- Do the Math. Calculate a simple priority score: Impact Score / Effort Score. Higher number = better potential return for your work.
- Sort & Present. Order your list by that priority score. Take the top 1-2 items to your manager as your recommended focus. Boom, you're leading with insight.
Avoid These Traps
- The 'Shiny Object' Trap: Don't just test the newest idea. Let your scoring system decide.
- Analysis Paralysis: You don't need perfect data. Use your best available estimates to score impact and effort.
- Ignoring Resources: If your team only has bandwidth for one test this month, your #3 priority can wait. Don't fight for it.
- Forgetting the Goal: Every test should tie back to a clear business metric (like revenue or conversion rate). If it doesn't, why run it?
Your Win by Friday
By Friday, you can have a single, clear slide for your team: 'Here’s the one offer test we should run next, and here’s the data on why.' You’ll move from presenting options to driving decisions. That’s how you go from junior to essential. Now go make that list and start scoring!