Who This Helps
This is for product managers who spend too much time debating what to build next. You have data, but you need a framework to turn it into decisions. The Strategy Basics: Competitive Map course gives you exactly that.
Mini Case
Meet Aisha. She manages a SaaS product with 12% market share. Her team argued for weeks about which competitor to focus on. She took the course, built a Differentiation Grid, and identified one segment wedge that could grow her share by 5% in 90 days. No more guessing.
Do This Now (5 Steps)
- Define your market signal. Pick one shift that actually changes your strategy. Not three. One.
- Choose your competitor set. Not every logo in the market. Just the ones that matter for your chosen signal.
- Select one customer segment wedge. Avoid diluted positioning. Focus on one group where you can win.
- Build a clean comparison grid. Use evidence, not opinions. List features, pricing, and customer feedback.
- Identify your moat. What keeps competitors from copying you? Write it down. Use AI to scan recent news for changes in their strategy.
Avoid These Traps
- Too many competitors. You don't need 20. Three to five is plenty.
- No evidence. If you can't back up a claim with data, it's a guess.
- Skipping the wedge. Picking two segments at once dilutes your positioning.
- Forgetting to update. Markets shift. Review your map every quarter.
Your Win by Friday
By Friday, you'll have a one-page competitive map. You'll know where you win, where you lose, and what move to make next. That's a decision you can take to your team.