Who This Helps
This is for you, Product Manager. You have a list of experiments, but no clear way to pick the one that moves the needle. The Market Intelligence & Positioning course gives you a simple grid to compare options and commit to a bet.
Mini Case
Meet Zaid. He runs a product team at a B2B SaaS company. He had three experiment ideas: improve onboarding, add a new integration, or run a pricing test. Using the Positioning Grid from the course, he scored each on impact and effort. The integration scored 12% higher on impact than onboarding. Zaid ran the integration test in 7 days and saw a 5% lift in trial conversions. That one decision saved him two weeks of wasted work.
Do This Now (5 Steps)
- List your top three product questions for this quarter.
- For each question, write one experiment that could answer it.
- Rate each experiment on impact (1-10) and effort (1-10).
- Plot them on a simple 2x2 grid: high impact, low effort wins.
- Pick the top experiment and start it this week.
Avoid These Traps
- Don't pick an experiment just because it's easy. Low effort with low impact is a trap.
- Don't ignore competitor signals. Zaid used the Competitor Claim Audit from the course to spot a gap his team could own.
- Don't overthink the grid. A napkin sketch works fine.
- Don't run three experiments at once. Focus on one.
- Don't skip the evidence check. If you can't justify your ICP wedge, your experiment is a guess.
Your Win by Friday
By Friday, you will have one experiment picked and ready to run. You will know exactly why it matters and what success looks like. That is one less decision on your plate and one step closer to a stronger product position. Plus, you get to cross "prioritize experiments" off your list. Feels good, right?