Who This Helps
You're a team lead who wants to scale a repeatable analytics routine. You've got data coming in, but you're not sure which experiment to run next. The Strategy Basics: Competitive Map course is built for you. It helps you pick one market shift that actually changes your strategy—like Aisha does in the course.
Mini Case
Meet Aisha. She leads a product team at a SaaS company. Last quarter, they ran 5 experiments. Only 1 moved the needle—a 12% lift in retention. Aisha realized she was guessing which experiment to prioritize. She used the Competitive Map from the course to focus on the one segment wedge that mattered. Now she runs 3 experiments per quarter, and each one targets a clear gap in the market. Her team's effort is no longer scattered.
Do This Now (5 Steps)
- List your last 3 experiments and their outcomes. Write down the one that had the biggest impact.
- Pick one competitor set—not every logo in the market, just the 3 that matter most. Use the Competitor Set mission from the course.
- Choose one customer segment wedge to avoid diluted positioning. The Customer Segment Wedge mission helps you narrow down.
- Build a simple comparison grid with evidence. The Differentiation Grid mission shows you how. List 3 things you do better and 3 where you lose.
- Decide your next experiment based on the grid. Pick the move that exploits a clear weakness in a competitor's offering.
Avoid These Traps
- Don't analyze every competitor. Too many options freeze your team. Stick to 3.
- Don't run experiments without a map. You'll waste time on low-impact ideas.
- Don't ignore your moat signals. The Moat Signals mission helps you spot what's hard to copy.
- Don't skip the strategic tradeoff. The Strategic Tradeoff mission forces you to say no to something.
- Don't forget to update your map quarterly. Markets shift fast.
Your Win by Friday
By Friday, you'll have a one-page competitive map. You'll know exactly which experiment to prioritize next. Your team will focus on the highest-impact move, not the loudest idea. And you'll feel like a strategy pro—without the buzzwords. (Bonus: your analytics routine will actually repeat without you chasing every shiny metric.)