Who This Helps
If you're a Growth Marketer tired of great ideas getting stuck in review, this is for you. The Market Intelligence & Positioning course shows you how to build a case that gets approved. It turns your analysis from a report into a roadmap.
Mini Case
Sam had a solid plan to reposition their mid-tier SaaS product. Their analysis showed a 15% conversion lift was possible by targeting a new user segment. But when they presented the data, leadership asked for 'more research.' The project stalled for 3 weeks.
Here's the shift: Sam stopped showing spreadsheets. They created a one-page narrative linking the data (the 15% opportunity) directly to a single, clear launch plan for Q3. The next meeting? Approved in 48 hours. The lesson? Insights need a story to travel.
Do This Now (5 Steps)
- Start with the 'So What?' Before you build a deck, write one sentence. What is the one thing you want your stakeholder to do after seeing your data?
- Anchor to a business goal. Connect your finding to revenue, retention, or market share. For example, 'This messaging shift can improve trial-to-paid conversion by 5 points.'
- Show the path. Don't just show the destination. Outline the 2-3 key actions needed to get there. Think 'Phase 1: Messaging Test, Phase 2: Landing Page Update.'
- Anticipate the 'Yeah, but...' List the two biggest objections you'll hear. Have a one-sentence, data-backed response ready for each. It shows you've thought it through.
- Make the ask crystal clear. End with a single, specific request. 'I need approval to run a two-week messaging test with a $500 budget.' Clear asks get clear answers.
Avoid These Traps
- The Data Dump: Presenting every chart you have. It overwhelms. Pick the 2-3 metrics that tell your story.
- Jargon Junction: Using terms only analysts understand. Translate every metric into plain English business impact.
- The Open-Ended Ask: 'We should look into this.' This leads to more meetings, not action. Always pair insight with a proposed next step.
- Ignoring History: Not referencing past projects. Connect your new idea to what the team has already learned or accomplished.
Your Win by Friday
Your mission, should you choose to accept it: Take one piece of analysis from this week. Frame it using the 5 steps above. Present it to one key person. Your goal isn't a full approval yet—it's a 'Tell me more.' That's the sound of a gate opening, not closing. Go get that nod.