Who This Helps
This is for growth marketers tired of random experiments. The Strategy Basics: Competitive Map course gives you a one-page artifact to see your real market position. It helps you stop guessing and start prioritizing.
Mini Case
Aisha, a growth lead, was stuck. Her team ran 15 experiments last quarter, but only 2 moved the needle. She spent 3 weeks building a Differentiation Grid. It showed her product won on speed (40% faster) but lost on integrations. She dropped 5 low-impact tests and focused the team on one integration experiment. Channel sign-ups grew 18% in 30 days.
Do This Now (5 Steps)
- Grab your mission from the course: 'Build a clean comparison grid with evidence.'
- List your top 3 real competitors, not every logo you see.
- Pick 4 key buying factors your customers actually care about.
- Score yourself and each competitor honestly on those 4 factors.
- Circle your single biggest weakness and your single biggest strength. That's your focus.
Avoid These Traps
- Don't compare yourself to 10 companies. It gets muddy. Stick to 3.
- Don't use generic factors like 'quality.' Be specific, like 'onboarding time.'
- Don't guess your scores. Use real customer feedback or support tickets.
- Don't try to fix all weaknesses at once. Pick one.
- Don't ignore a strength you already own. Double down on it.
- Don't build the grid in a vacuum. Show it to a teammate for a reality check.
- Don't make it pretty before it's useful. Ugly and accurate beats beautiful and wrong.
- Don't file it away. Put it where your team sees it daily.
Your Win by Friday
By Friday, you'll have a one-page Differentiation Grid. You'll know your one best move. You'll stop that scattered feeling and channel your team's effort. You'll have a clear answer for 'what's next?' No more guesswork. You got this.