Who This Helps
This is for founder-operators who feel stuck in endless slide updates. If you're taking the Market Intelligence & Positioning course, you know the goal is to turn noise into a clear strategy. This automates the heavy lifting so you can focus on the big bets.
Mini Case
Zaid, a founder, spent 3 hours every Monday manually updating a competitor grid. It was stale by Wednesday. He automated the data pull and analysis. Now, he gets a refreshed Positioning Grid every Friday in 10 minutes, spotting claim shifts 12 weeks faster.
Do This Now (5 Steps)
- Pick your top 5 competitors. Don't overthink it; just list the ones you see in every deal.
- Choose 3 key criteria for comparison. Think: pricing model, core feature, and implementation time.
- Use an AI tool to scan their websites and recent announcements weekly. This keeps your context fresh without manual searches.
- Classify what you find. Is it evidence-backed (like a new case study) or just narrative noise (vague 'industry-leading' claims)?
- Slot the updates into your grid. Your goal is one clear page that shows where you win and the real trade-offs.
Avoid These Traps
- Chasing every competitor. You only need the ones your ideal customer profile (ICP) actually considers. More than 7 and you're tracking the market, not strategizing.
- Using fluffy criteria. 'Ease of use' is vague. 'Setup under 1 day' is a comparable, evidence-backed criterion.
- Letting it get stale. A quarterly grid is a historical document. A weekly grid is a decision tool.
- Boiling the ocean. Your mission is to build one positioning artifact, not a 50-page report. Start small.
- Ignoring your wedge. The whole point of the ICP Wedge Choice is to pick where you're uniquely strong. Don't dilute your grid trying to be better at everything.
Your Win by Friday
By this Friday, you'll have an automated feed populating your Positioning Grid with the latest competitor moves. You'll save those 3 manual hours and make a faster decision—like whether to counter a new claim or double down on your wedge. Time to trade slide updates for strategy calls.