Who This Helps
You're a team lead who needs to scale a repeatable analytics routine. You have more ideas than time. The Market Intelligence & Positioning course gives you a system to cut through the noise and pick the one experiment that moves the needle.
Mini Case
Meet Zaid. He leads a team of five analysts. They run 12 experiments a month, but only 3 show real impact. Zaid used the Positioning Grid from the course to compare three potential moves. He found that one shift in a competitor's claim opened a 15% gap in their ICP wedge. He focused his team on that one experiment. Result: 7 days to a clear win, not a scatter of low-impact tests.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – List the top three market shifts you've seen this week. Pick one that changes how your customers think.
- Classify competitor claims – Use the Competitor Claim Audit. Mark each claim as evidence-backed or narrative noise. Ignore the noise.
- Pick one ICP wedge – Choose the customer segment where your advantage is strongest. Justify it with real data, not gut feel.
- Build a positioning grid – List your top three options side by side. Use criteria like market size, urgency, and your team's capacity.
- Decide by Friday – Pick the option with the highest score. Assign one owner. Set a 7-day deadline for the first experiment.
Avoid These Traps
- Don't chase every competitor move. Most are noise.
- Don't pick an experiment because it's easy. Pick the one that changes your position.
- Don't skip the wedge choice. A fuzzy ICP leads to fuzzy results.
- Don't let perfect data delay action. Use 80% evidence and go.
- Don't run more than three experiments at once. Focus beats volume.
- Don't forget to update your grid monthly. Markets shift fast.
- Don't ignore win-loss evidence. It's your best signal.
- Don't let the loudest voice decide. Use the grid.
Your Win by Friday
By Friday, your team will have one clear experiment to run. You'll know why it matters, who it targets, and what success looks like. No more guessing. No more wasted sprints. Just a repeatable routine that keeps you ahead.
And hey, you might even free up an hour for that coffee you've been missing.