Who This Helps
You're a team lead who wants to scale a repeatable analytics routine. Your team gathers data, but getting stakeholders to act on it feels like pulling teeth. The Market Intelligence & Positioning course is built for exactly this—turning analysis into approved execution.
Mini Case
Meet Zaid, a team lead at a mid-size SaaS company. His team spent 3 weeks tracking competitors, but their last presentation got a shrug from the VP. Zaid used the Positioning Grid mission from the course. He mapped 4 competitors on 3 criteria: pricing, feature set, and customer support. The grid showed one competitor had 12% faster response times—a clear gap. The VP approved a new support initiative in 7 days. Zaid's team now runs this grid every quarter.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – Have each team member list 3 market signals they spotted this week. Combine them into one shared doc.
- Classify competitor claims – Use the Competitor Claim Audit mission. Split claims into evidence-backed and narrative noise. This cuts analysis time by 30%.
- Pick one ICP wedge – Choose one ideal customer profile segment. Justify it with evidence from your last 5 wins. This focuses your team's energy.
- Build a positioning grid – List your top 3 competitors. Score each on 3 criteria your team agrees on. Share the grid with stakeholders before the next meeting.
- Create a Win-Loss Evidence Cut – Pull 3 recent wins and 3 losses. Identify one pattern that changes your positioning. Present it as a one-pager.
Avoid These Traps
- Don't analyze every competitor. Focus on the top 3 that matter to your ICP.
- Don't skip the evidence check. A claim without data is just noise.
- Don't present raw data. Use a grid or one-pager to tell the story.
- Don't change positioning every month. Stick with your wedge for at least one quarter.
- Don't forget to celebrate small wins. A 12% improvement is still progress.
Your Win by Friday
By Friday, your team will have a positioning grid that turns competitor noise into a clear bet. Stakeholders will see the tradeoffs and approve your next move. And you'll have a repeatable routine that takes 2 hours per quarter. That's the kind of win that makes Monday mornings feel a little less heavy.