Who This Helps
You’re a team lead who wants to scale a repeatable analytics routine. You’re tired of chasing every competitor move. You need a way to turn analysis into actions your stakeholders will approve. That’s exactly what the Market Intelligence & Positioning course is built for.
Mini Case
Meet Zaid. He leads a market intelligence team of four. Every week, they track 10 competitors. But his VP kept asking: “What should we actually do?” Zaid used the Positioning Grid mission from the course. He built a grid with 5 criteria—like market share and feature parity—and scored each competitor. One competitor scored 12% higher on customer trust. Zaid’s team recommended doubling down on that gap. The VP approved the plan in 7 days.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – Have your team list 3 market shifts this month. Pick one that changes your positioning.
- Classify competitor claims – Use the Competitor Claim Audit. Sort claims into evidence-backed or narrative noise. Ignore the noise.
- Pick one ICP wedge – Choose one ideal customer profile segment. Justify it with data from your win-loss analysis.
- Build your Positioning Grid – Create a table with 3-5 criteria. Score each competitor. Highlight your best opportunity.
- Share the grid with stakeholders – Present the grid and your top recommendation. Ask for a yes or no by Friday.
Avoid These Traps
- Don’t track every competitor – Focus on the top 3 that matter. The rest is noise.
- Don’t skip the evidence check – If a claim has no data, don’t act on it.
- Don’t make the grid too complex – Stick to 5 criteria max. Simpler gets approved faster.
- Don’t forget the win-loss data – Real numbers beat gut feelings every time.
Your Win by Friday
By Friday, you’ll have a one-page Positioning Grid that your team can reuse every quarter. Your stakeholders will see clear tradeoffs. You’ll get a decision—not more questions. And you’ll feel like the smartest person in the room. (Bonus: your team will thank you for cutting the noise.)