Who This Helps
You’re a team lead who wants to scale a repeatable analytics routine. Your team runs reports, but insights get stuck in slides. Stakeholders nod, then nothing happens. This is for you if you need to turn analysis into approved execution.
In the Market Intelligence & Positioning course, you’ll learn to build a Positioning Grid that makes your recommendations impossible to ignore.
Mini Case
Meet Zaid. He leads a team of three analysts. They spent 40 hours on a competitor audit. The deck was beautiful. But the VP asked, “So what do we do?” Zaid had no clear answer.
He used the Positioning Grid from the course. He mapped competitor claims into evidence-backed vs narrative noise. He picked one ICP wedge and justified it with data. In one week, his team’s insight became an approved strategy. Stakeholders said yes in 12 minutes.
Do This Now (5 Steps)
- Run a Signal Landscape Scan – List three market shifts your team tracks. Pick one that changes your positioning.
- Classify competitor claims – Use the Competitor Claim Audit. Mark each claim as evidence-backed or narrative noise. Aim for 80% evidence.
- Pick one ICP wedge – Choose the customer segment where you win best. Justify it with three data points from your last quarter.
- Build your Positioning Grid – Compare your top three competitors on five criteria: price, feature set, support, speed, trust. Show tradeoffs clearly.
- Write a Positioning Statement Card – One sentence that says who you help, how you help, and why you’re different. Share it with your team for feedback.
Avoid These Traps
- Analysis paralysis – Don’t wait for perfect data. Use 80% confidence and move.
- Too many criteria – Keep your grid to five columns max. More than that confuses stakeholders.
- Ignoring narrative noise – If a competitor claims “AI-powered” but has no proof, call it out. Your team needs to see the difference.
- Skipping the ICP wedge – Picking everyone means serving no one. Be specific.
- Forgetting the win-loss evidence – Without real examples, your grid is just opinion. Use your last 10 deals.
Your Win by Friday
By Friday, your team will have a one-page Positioning Grid that turns competitor noise into a clear strategy. Stakeholders will see the tradeoffs. They’ll approve your next move. And you’ll feel like a superhero—without the cape. (Okay, maybe a small cape.)