Who This Helps
You're a product manager who gets asked "what should we build next?" a dozen times a week. You want to turn those product questions into measurable decisions — not opinions. The Market Intelligence & Positioning course is built for exactly this moment.
Mini Case
Meet Priya. She leads product for a B2B SaaS team. Last quarter, her CEO asked: "Should we pivot to serve mid-market?" Priya ran a Signal Landscape Scan (one of the course missions) and found that 62% of competitor chatter was about enterprise features — but only 12% of actual customer requests matched that. She used that evidence to recommend staying focused on SMBs. The team saved 3 months of wasted dev time.
Do This Now (5 Steps)
- List your top 3 product questions — the ones you keep hearing in meetings.
- Pick one competitor and scan their last 10 public announcements or blog posts.
- Tag each signal as "evidence-backed" or "narrative noise." Be honest.
- Count the ratio — how many signals are real customer needs vs hype?
- Write one sentence that answers your product question with that ratio.
Avoid These Traps
- Chasing every shiny competitor move. Most of their announcements are noise, not strategy.
- Ignoring your own customer data. The signal scan works best when you pair it with your own win-loss evidence.
- Overcomplicating the output. A single page with your top three signals is enough to start a conversation.
- Forgetting to share the "why." Stakeholders trust numbers more than gut feelings.
Your Win by Friday
By end of week, you'll have one clear answer to a product question — backed by real market signals. You'll walk into your next stakeholder meeting with a one-page positioning artifact that says "here's our bet, and here's the evidence." That's the difference between analysis paralysis and approved execution.