Who This Helps
You are a growth marketer who digs up channel insights but gets stuck when presenting them. Your stakeholders nod, then nothing happens. This is for you.
Mini Case
Zaid, a growth marketer at a B2B SaaS company, analyzed 12 competitor claims. He found 3 were evidence-backed, 9 were narrative noise. He used the Market Intelligence & Positioning course to build a positioning grid. Result: his VP approved a new channel strategy in one meeting. Channel metrics moved 15% in 7 days.
Do This Now (5 Steps)
- Pick one market shift that changes your positioning. Zaid isolated a shift in buyer behavior.
- Classify competitor claims into evidence-backed vs narrative noise. Use the Competitor Claim Audit mission.
- Choose one ICP wedge and justify it with evidence. Zaid picked a wedge that aligned with his strongest channel.
- Build a positioning grid with comparable criteria and tradeoffs. This makes your case visual and clear.
- Write a one-page positioning artifact using the Positioning Statement Card mission. Share it before the meeting.
Avoid These Traps
- Don't present all data. Stakeholders want the one shift that matters.
- Don't skip the evidence check. Narrative noise kills credibility.
- Don't pick multiple ICP wedges. Focus on one.
- Don't forget tradeoffs. A grid without tradeoffs looks like a wish list.
- Don't assume approval. Share the artifact early for feedback.
Your Win by Friday
By Friday, you will have a one-page positioning artifact. Your stakeholders will see clear bets and guardrails. Your channel metrics will move without guesswork. And you might even get a high-five from your VP.