Who This Helps
You're a founder operator drowning in competitor tweets, sales call snippets, and market reports. You need to communicate insights to stakeholders without drowning them in data. The Market Intelligence & Positioning course is built for exactly this moment.
Mini Case
Zaid runs a B2B SaaS startup. He spent 3 hours a week reading competitor blogs and still couldn't tell his board which market shift mattered. After building a positioning grid (one of the course missions), he cut his decision time by 40%. His team approved a new ICP wedge in 2 days instead of 3 weeks. The grid made the tradeoffs obvious.
Do This Now (5 Steps)
- List your top 3 competitors – not the ones you fear, the ones your customers actually compare you to.
- Grab 5 recent claims from each – pull from their homepage, a recent blog, and a sales deck.
- Classify each claim – is it evidence-backed (data, case study) or narrative noise (vague promises)?
- Pick one ICP wedge – choose the segment where your evidence is strongest and their noise is loudest.
- Build a one-page positioning grid – use 3 criteria (e.g., time to value, price, integration ease) and score each competitor. Show the tradeoffs.
Avoid These Traps
- Trap 1: Treating all competitor claims as equal. Some are just marketing fluff. Call them out.
- Trap 2: Building a grid with too many criteria. Stick to 3–5 max or you'll freeze.
- Trap 3: Forgetting to update the grid quarterly. Markets shift, and so should your positioning.
- Trap 4: Sharing raw data instead of a clear story. Your stakeholders want a decision, not a dump.
- Trap 5: Ignoring your own win-loss evidence. It's the best source of truth you have.
Your Win by Friday
By end of week, you'll have a positioning artifact (1 page) that your team can approve in one meeting. You'll know exactly which market shift to bet on and which competitor noise to ignore. That's 12% faster decisions and a lot less second-guessing. Plus, you'll look like the person who actually has a plan.