Who This Helps
You're a founder operator who needs to communicate insights to stakeholders and get approval fast. You're tired of slow, fuzzy decisions that waste time. The Market Intelligence & Positioning course is built for you.
Mini Case
Zaid, a founder operator, was stuck. His team had 3 possible ICP wedges but no clear winner. Stakeholders kept asking for proof. He used the Positioning Grid from the course to compare each wedge on 5 criteria: market size, growth rate, competitive intensity, customer need, and execution risk. The grid showed Wedge A had a 12% higher growth rate and 30% lower execution risk than the others. In one meeting, Zaid presented the grid, got approval, and saved 7 days of back-and-forth.
Do This Now (5 Steps)
- List your options. Write down 3-5 possible ICP wedges or positioning bets.
- Pick 5 criteria. Choose factors that matter to your stakeholders, like market size, growth rate, or competitive intensity.
- Score each option. Rate each wedge on a scale of 1-5 for every criterion. Use real data, not guesses.
- Build the grid. Create a simple table with options as rows and criteria as columns. Add a total score column.
- Present the tradeoffs. Show stakeholders the grid. Highlight the top 2 options and explain why one wins. Ask for a decision.
Avoid These Traps
- Using too many criteria. Stick to 5 max. More than that confuses everyone.
- Relying on gut feel. Always back scores with evidence, like market reports or customer interviews.
- Hiding tradeoffs. Be honest about weaknesses. Stakeholders trust transparency.
- Skipping the justification. Don't just show the grid. Explain why each score makes sense.
- Forgetting to ask for a decision. End the meeting with a clear ask: "Which wedge do we bet on?"
Your Win by Friday
By Friday, you'll have a one-page Positioning Grid that turns analysis into approved execution. Stakeholders will see the evidence, understand the tradeoffs, and say yes faster. You'll save days of debate and move your business forward. And honestly, it feels pretty good to walk out of a meeting with a clear decision and a smile.