Who This Helps
You're a founder operator drowning in competitor noise. You have a dozen possible experiments—pricing tweaks, new features, market shifts—but only time for one. You need a way to cut through the chatter and pick the move that actually moves the needle.
Mini Case
Meet Zaid. He runs a B2B SaaS company and spent 3 weeks chasing a competitor's new feature. Result? Zero revenue impact and a 12% drop in team morale. He was reacting, not deciding. After using the Market Intelligence & Positioning course, he built a Positioning Grid with two criteria: "impact on ICP wedge" and "evidence strength." His next experiment? A pricing change backed by 7 customer interviews. That move brought in 3 new deals in 10 days.
Do This Now (5 Steps)
- List your top 3 experiments. Write them down. No filtering yet. Just brain dump.
- Pick one ICP wedge. From the course, choose the customer segment that matters most right now.
- Score each experiment. Rate each on a scale of 1-5 for impact on that wedge and evidence strength.
- Build your grid. Draw a 2x2 box. Put impact on the y-axis, evidence on the x-axis. Plot your experiments.
- Pick the top-right move. That's your next experiment. Commit to it for one week.
Avoid These Traps
- Chasing shiny objects. A competitor's press release is not evidence. Stick to your grid.
- Overthinking the scoring. A 3 vs 4 doesn't matter. Just get it on paper.
- Ignoring the "no" votes. If an experiment scores low on evidence, don't force it. Trust the grid.
- Forgetting to revisit. Your ICP wedge might shift. Re-score every two weeks.
Your Win by Friday
By Friday, you'll have one clear experiment to run. No more second-guessing. No more wasted sprints. You'll know exactly why this move matters and what evidence backs it. That's the feeling of a founder operator who prioritizes with confidence—and actually gets stuff done.