Who This Helps
If you're a founder tired of endless strategy debates, this is for you. The Market Intelligence & Positioning course gives you a simple framework to cut through the noise. You'll move from analysis to a clear, approved plan your whole team can execute.
Mini Case
Zaid's team was stuck. They spent 3 weeks arguing over which customer segment to target first. He built a simple Positioning Grid comparing segments across 4 key criteria. In 2 hours, the leadership team saw the clear trade-offs and unanimously picked the high-evidence wedge. They launched the new focus in 7 days.
Do This Now (5 Steps)
- Grab a whiteboard or a blank document. Seriously, open it now.
- List your top 3 competitor claims from your last market scan.
- For each claim, mark it as either evidence-backed or narrative noise. Be ruthless.
- Pick the one ICP (Ideal Customer Profile) wedge where your evidence is strongest.
- Build your one-page Positioning Grid. Compare your chosen wedge against alternatives on just 3-4 comparable criteria, like market readiness and your unique proof points.
Avoid These Traps
- Don't try to build a grid with 10 criteria. It becomes a confusing mess. Stick to 4 max.
- Don't mix opinions with evidence. If you don't have data for a claim, it's noise for now.
- Don't present more than one primary wedge option. You're seeking a decision, not starting another debate.
- Don't skip the 'trade-offs' column. Being honest about downsides builds credibility faster.
- Don't use jargon your sales team wouldn't understand. Keep it simple.
- Don't hide the grid in a deck. Make it a standalone, living artifact.
- Don't wait for perfect data. Use your best evidence now and note what you're checking next.
- Don't forget to classify competitor claims. It's the step that reveals your real opening.
Your Win by Friday
By this Friday, you can have a one-page Positioning Grid that does the convincing for you. You'll walk into your stakeholder meeting with compact, visual evidence. No more circular conversations. Just a clear, approved path forward so you can stop planning and start executing. Your strategy doc just got a lot more powerful—and a lot shorter.