Who This Helps
Hey Growth Marketer. If you're staring at 20 different numbers and can't decide what to test next, this is for you. The Metrics & Dashboards Basics course shows you how to cut through the noise.
Mini Case
Maya's team tracked everything—page views, sign-ups, social shares. But they couldn't agree on what 'growth' meant. After defining one clear North Star metric and three supporting targets, they focused their next experiment. Result? A 15% lift in their key metric within 30 days, not just vanity metrics.
Do This Now (5 Steps)
- Pick your one North Star. What's the single best indicator of growth for your product right now? Write it down.
- Define three supporting metrics. These are the levers that directly influence your North Star. Be specific.
- Set realistic weekly targets for each supporting metric. Think 'improve by 5%', not 'double everything'.
- Build your weekly scoreboard. One page. Four numbers (your North Star and three supporters). That's it.
- Schedule a 20-minute review every Monday to check this scoreboard and decide your one experiment for the week.
Avoid These Traps
- Don't track more than four key metrics on your main dashboard. More is noise.
- Don't use vague terms like 'engagement'. Define it as 'weekly active users' or 'feature adoption rate'.
- Don't build a dashboard no one looks at. If it takes more than 10 seconds to understand, it's too complex.
- Don't chase a metric that looks good but doesn't connect to real business value. That's a shiny trap.
- Don't skip the weekly review. Consistency turns data into decisions. It's like brushing your teeth for your strategy.
Your Win by Friday
By this Friday, you'll have a one-page weekly scoreboard. You'll know your North Star and its three key drivers. You'll walk into your next planning meeting with a clear, data-backed experiment to propose. No more guesswork, just focused action.