Who This Helps
This is for growth marketers tired of random experiments. The Strategy Basics: Competitive Map course gives you a clear framework to stop guessing and start prioritizing. It turns market noise into a one-page strategy artifact.
Mini Case
Aisha, a growth lead, was stuck. Her team was running 10+ small tests a month, but channel metrics were flat. She built a Differentiation Grid for her top 5 competitors. In 3 days, she spotted one clear wedge: her onboarding was 40% faster. She doubled down there. The next experiment—a streamlined sign-up flow—drove a 15% lift in activation. No more spray-and-pray.
Do This Now (5 Steps)
- Grab your mission from the course: 'Build a clean comparison grid with evidence.'
- List your 3 most relevant competitors (not every logo!).
- Pick 4 key comparison areas (e.g., price, core feature, onboarding time, support).
- Score yourself and each competitor (use simple High/Medium/Low).
- Circle your one clear 'win' and one glaring 'loss' on the grid. Your next experiment tackles one of these.
Avoid These Traps
- Don't compare yourself to 10+ companies. It dilutes your focus.
- Don't use vague traits like 'better UX.' Use evidence: '7-day free trial vs. their 14-day.'
- Don't try to fix all your 'losses' at once. Pick one.
- Don't build the grid in a vacuum. Use real customer feedback.
- Don't let it become a 10-page report. One page is the goal. Seriously, one page.
- Don't ignore a 'loss' if it's in a area customers truly care about.
- Don't assume your 'win' is permanent. Competitors move fast.
- Don't skip this step and jump straight to tactics. Strategy first, then experiments.
Your Win by Friday
By this Friday, you'll have a completed Differentiation Grid. You'll know your one strongest wedge against competitors. You'll pitch one focused experiment to your team, backed by your grid, not a gut feeling. Channel metrics, meet your new best friend.