Who This Helps
This is for growth marketers tired of random experiments. The Strategy Basics: Competitive Map course gives you a one-page artifact to see your real market position. It helps you stop guessing and start moving channel metrics with confidence.
Mini Case
Aisha, a growth lead, was stuck. Her team was running 15+ experiments a month, but only 2 moved the needle. She built a Differentiation Grid for her top 3 competitors. In 3 hours, she saw her clear win: a 40% faster onboarding flow. She killed 10 low-potential tests and doubled down on that one wedge. Channel sign-ups grew 18% in the next quarter.
Do This Now (5 Steps)
- Grab your notes on your top 3 direct competitors. Not every logo, just the ones your customers actually compare you to.
- List 5 key buying factors for your core customer segment. Think price, features, support speed.
- Draw a simple grid. Competitors go across the top, buying factors go down the side.
- Fill each box with evidence, not opinion. Use review quotes, feature lists, or pricing pages.
- Circle the one box where you clearly win and they clearly lose. That's your wedge. Your next experiment lives there.
Avoid These Traps
- Don't compare yourself to 10 companies. It gets muddy. Stick to 3.
- Don't use vague differentiators like 'better quality.' Get specific: '24/7 live chat vs. email-only.'
- Don't try to win on every factor. You can't. Find your one strong wedge.
- Don't ignore customer voices. Your opinion matters less than what they say in reviews.
- Don't build the grid and then ignore it. Put it on your wall. Seriously, it helps.
Your Win by Friday
By this Friday, you'll have a clean Differentiation Grid. You'll know your one strategic wedge. You'll cancel three scattered tests and launch one focused experiment right there. You'll present it to your team with real evidence. No more guesswork, just your next high-impact move. You got this.