Who This Helps
This is for growth marketers tired of random experiments. The Strategy Basics: Competitive Map course gives you a one-page artifact to see your real market position. You'll stop guessing which channel to push next.
Mini Case
Aisha's team was stuck. They were running 5+ experiments a month across social, search, and email, but channel growth was flat. After building a Differentiation Grid, they saw they were losing on key features for their core segment. They paused 3 low-priority tests and doubled down on one content series. In 6 weeks, that single focused effort drove a 22% lift in qualified leads from their target wedge.
Do This Now (5 Steps)
- List your top 3 competitors—not every company, just the ones your customers actually compare you to.
- Pick one core customer segment to analyze. Avoid trying to please everyone at once.
- Build your Differentiation Grid. Use 4-5 key comparison points like pricing, core features, or messaging.
- Mark where you win (green), lose (red), and are tied (yellow) for each point.
- Find your biggest green area. That's your wedge—the single move to prioritize for your next experiment.
Avoid These Traps
- Don't compare yourself to 10+ companies. It gets muddy. Stick to 3.
- Don't skip the evidence. If you mark a 'win,' note the specific customer review or data point that proves it.
- Don't try to fix all your 'red' losses at once. Pick one strategic wedge to own.
- Don't let perfect data stall you. Use your best available insights and update the map as you learn.
Your Win by Friday
By Friday, you'll have a clean, one-page competitive map. You'll know your one key wedge. You'll present a single, high-impact experiment to your team instead of a list of maybes. Your next move will be clear, not a guess. You've got this.